Heres what we’ve been up to recently.
A global, independent organization that works with local partners to make the world fair and equal. They focus on helping people overcome poverty and exclusion by standing up for human rights, promoting sustainability, and equality for all.
IM Sweden needed a powerful way to raise awareness and funds for women affected by war. They wanted a product—a bracelet—that could fit seamlessly into their Swedish “Women in War” campaign, with packaging that told their story and honored their resilience. At the same time, the bracelet needed to work as a standalone product for future use.
We developed a social media campaign built around six Humanium Metal bracelets, each named after a woman from Gaza or Ukraine. The campaign used a reimagined version of the Swedish classic folk song “Uti vår hage”, to connect with the audience. From social media, users were directed to a campaign product page, where they could explore the bracelets and learn more about the woman each bracelet represented.
